Posts tagged ‘Nike’

Tiffany Beers’ Decade-Long Project Could Change Sneakers Forever

Last year, Wired ran a story about Nike CEO Mark Parker ’77 and one of his most ambitious projects: The HyperAdapt 1.0, a self-lacing sneaker inspired by Marty McFly’s shoes in Back to the Future II. As it turns out, Parker wasn’t the only Penn Stater who played a major role in the development of these shoes.

In a recent profile, The New York Times deemed Tiffany Beers ’02 Behrend, the HyperAdapt 1.0’s lead engineer and product manager, the “mad scientist” behind the sneaker. Beers was personally selected to take on the project by famed Nike designer Tinker Hatfield in 2005. While she considered it a side project for nearly a decade, Beers’ hand was forced in 2014, when Hatfield announced to the world that the shoe would be ready by the following year. (The HyperAdapt 1.0 was eventually released in 2016.)

In addition to the nostalgia factor with these shoes, Beers hopes they serve a practical purpose for people who spend “20 or 30 minutes a day putting on and taking off their shoes” because they struggle to bend over and tie laces.

Bill DiFilippo, online editor

July 25, 2017 at 4:27 pm 1 comment

Mark Parker’s Dream Sneakers Become a Reality

Photo via Nike

Photo via Nike

Nike CEO Mark Parker ’77 is featured in the cover story for this month’s edition of Wired. It looks at one of Nike’s most innovative shoes ever: the self-lacing HyperAdapt 1.0, which loosen and tighten by pressing a button and will come out later this year. This concept stems from Marty McFly’s iconic sneakers in Back to the Future II.

Wired tells the backstory of Parker and his role as one of the designers of the shoe, an idea sparked in 1988 after a meeting with the film’s director. The creation of a self-lacing sneaker for the movie led to nearly 30 years of work to turn it a real shoe, which will be released on November 28. In that time, Parker has risen from a Nike designer to the company’s president and CEO; in June, he was announced as the successor to Phil Knight as Nike board chair.

You can take a look at those shoes right here. This issue of Wired has another cool tie to Penn State, as the cover, pictured below, was photographed by Dan Saelinger ’01.

Bill DiFilippo, online editor

October 6, 2016 at 1:47 pm 1 comment

Bowman & Krieger Pay Tribute to Kobe Bryant


Kobe Bryant’s basketball career ended with a wildly entertaining 60-point effort on Wednesday night. Before the game tipped off, there were a number of things on the Internet paying homage to Bryant’s basketball career, including this video testimony from Nike athletes—a pair of Penn Staters among them.

Former Nittany Lion greats NaVorro Bowman ’09 (above) and Ali Krieger ’07 are part of the parade of athletes who discussed the respect that they have for the NBA legend. They’re only onscreen briefly, but watching them discuss one of the best basketball players of all time is really cool. Fair warning: This video is slightly NSFW due to a bleeped-out word at the end.

Bill DiFilippo, online editor

April 14, 2016 at 3:24 pm Leave a comment

Mark Parker Has the Coolest Office Ever

Nike CEO Mark Parker ’77 got his start designing sneakers, and it appears that even while climbing the corporate ladder at the global footwear giant, he never lost his artistic sense. We stumbled across this collection of photos from Parker’s office, and man, does this guy have a thing for collecting interesting designs. Take a few minutes to scroll through. It’s a trip.

Ryan Jones, senior editor

May 26, 2011 at 8:55 am 1 comment

Are These Penn State’s New Football Jerseys?

I was flipping through the new issue of Blue White Illustrated last night when an ad on page 21 caught my eye. I’ll let the photo speak for itself.

I trust most fans will note the removal of the piping on the neck and sleeves. The possibility of Penn State making its first major uniform alteration in a few decades (not counting the early ’90s addition of the Nike Swoosh) first came up in February; this ad doesn’t explicitly state that these are the team’s new game jerseys, but that seems to be the implication. What do you think, Nittany Lion fans? Let us know.

Ryan Jones, senior editor

April 6, 2011 at 10:35 am Leave a comment

Nike CEO Mark Parker on Sneaker Trends and Selling Tiger

The Wall Street Journal has an interesting Q&A this week with Mark Parker ’77, president and CEO of shoe and apparel giant Nike. Some of it is a bit dry for non-marketing types, but there’s compelling stuff about Tiger Woods, the Swoosh endorser whose comeback from scandal included a controversial (and not particularly well received) Nike commercial. Another cool tidbit: When he’s not overseeing the business operations of one of the world’s biggest companies, Parker still finds time to dabble in shoe design.

Ryan Jones, senior editor

May 12, 2010 at 5:01 pm Leave a comment

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