Posts tagged ‘Mike Karns’

Who Lives, Who Dies, Who Tells Your Story

When we met Mike Karns ’11 for our Sep./Oct. 2015 feature on alums making their way on Broadway, his digital startup Marathon Live Entertainment was handling social media for small, off-Broadway clients, a few real estate agents, and was in the infancy of its current stint with a show that had just started its run on Broadway, Hamilton. And just as the “ten dollar founding father’s” star has risen, so has Karns’ profile.

Today, he oversees a digital and social media empire for the Broadway phenomenon, which still plays to packed houses in New York City and has spawned a national tour. With tickets still in high demand, merchandising for the show has grown to include a mixtape, an instrumental soundtrack, and now a smartphone app—launched Aug. 11 by Karns’ company—that recently surpassed 750,000 downloads.

His social media efforts have attracted more than two million followers. In addition to Hamilton, Marathon Live handles the digital marketing for a number of other Broadway and off-Broadway productions, and he himself has become a Tony-nominated producer, after having latched on as a co-producer with Natasha, Pierre & the Great Comet of 1812, a Broadway musical that has featured, among others, Josh Groban and Ingrid Michaelson. Away from Broadway, he’s president of the School of Theatre Alumni Program Group and a recipient of the 2017 Alumni Achievement Award.

Not bad for a guy whose claim to fame (more…)

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September 5, 2017 at 1:46 pm 1 comment

Mike Karns Brings “Hamilton” to the Masses

michael karns

Wired published a story today on Mike Karns ’11, who you may remember from our Sept./Oct. 2015 cover story about Penn Staters on Broadway. Karns does his work behind the scenes for Marathon Live Entertainment, where one of his responsibilities is handling social media for a number of shows, including the smash hit Hamilton.

Wired wrote about how Karns has helped grow Hamilton‘s digital presence. In addition to running social media platforms like the show’s Twitter and Instagram accounts, Karns manages its YouTube channel, which features the popular #Ham4Ham series. These include, among other things, videos of special performances put on by the Hamilton‘s creator and star Lin-Manuel Miranda for fans who wait in line for tickets through the show’s lottery.

For more of these live performances, head over to Hamilton‘s YouTube channel. And while you’re at it, check out Karns’ work on the show’s official Twitter and Instagram pages.

Bill DiFilippo, online editor

May 10, 2016 at 1:23 pm Leave a comment


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