Mark Parker’s Dream Sneakers Become a Reality
Nike CEO Mark Parker ’77 is featured in the cover story for this month’s edition of Wired. It looks at one of Nike’s most innovative shoes ever: the self-lacing HyperAdapt 1.0, which loosen and tighten by pressing a button and will come out later this year. This concept stems from Marty McFly’s iconic sneakers in Back to the Future II.
Wired tells the backstory of Parker and his role as one of the designers of the shoe, an idea sparked in 1988 after a meeting with the film’s director. The creation of a self-lacing sneaker for the movie led to nearly 30 years of work to turn it a real shoe, which will be released on November 28. In that time, Parker has risen from a Nike designer to the company’s president and CEO; in June, he was announced as the successor to Phil Knight as Nike board chair.
You can take a look at those shoes right here. This issue of Wired has another cool tie to Penn State, as the cover, pictured below, was photographed by Dan Saelinger ’01.
Bill DiFilippo, online editor