More Blasts From Our Past

November 5, 2010 at 8:37 am Leave a comment

By far the best part of putting together our Nov/Dec 2010 centennial issue was immersing ourselves in the old issues of the magazine, and marveling at (and sometimes laughing at) news stories, covers, and advertisements from days gone by.

In terms of the ads, by far the most striking were the Chesterfield cigarette ads from the 1930s—just about every issue carried a Chesterfield ad, and usually it was the only full-color page in the magazine.

There also were ads for GE, the Western Electric telephone company, and others. Western Electric ads were especially ubiquitous during the war years in the 1940s; one such ad in 1943 touted the fact that “Every branch of the Armed Services uses the telephone”:

To his mother and dad it seems only yesterday that he was using the family telephone to call his high school sweetheart. But today the orders he sends and receives over his wartime telephone help speed the day when love and laughter, peace and progress shall again rule the world.”

The editorial pages are fun, too, such as a photo we found in the March/April 1989 issue in which Olympian and former Lady Lion Suzie McConnell ’88 shows Mister Rogers how to twirl a basketball.

We’ve posted some of the gems we found to our Facebook page; click on the Photos tab and look for the albums called “Vintage Ads” and “Blasts from Our Past.” A great time waster if ever there was one!

Tina Hay, editor


Entry filed under: Alumni Association, The Penn Stater Magazine. Tags: , , , , .

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