About That Tiger Woods Ad

April 9, 2010 at 9:22 am Leave a comment

I hope you’ve had a chance to see the—how shall I put this—strange new Nike ad featuring Tiger Woods and the voice of his deceased father. A colleague sent me a link to it on YouTube yesterday, but the video has since been removed (its posting probably was a copyright violation), so it might be harder to find the ad online now.

Anyway, my colleague said, “I wonder what Bob Garfield thinks of the ad?” Garfield ’77 has been commenting on advertising for 25 years and, even though he recently gave up his weekly column on the subject, he has indeed weighed in on the Nike ad. He’s quoted in this Time Magazine article about it.

Garfield’s take on it is different from that of another Penn Stater, Marc Brownstein ’81 of Gladwyne, Pa., CEO of Brownstein Group Brand Communication. You can hear his thoughts (and see a bit of the ad) on this KYW-TV piece.

Tina Hay, editor

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