Ted Anthony on Tiger Woods
February 19, 2010 at 9:39 pm Tina Hay Leave a comment
The AP’s Ted Anthony ’95 has some interesting observations about Tiger Woods’ pseudo-press conference today. Among other points, he talks about the role of Woods’ public apology in salvaging his lucrative endorsement deals: “In a way,” Anthony writes, “Friday’s apology was an economic stimulus for the mini-economy that is Tiger Woods.”
And, like many writers, Anthony noticed how carefully choreographed the whole event was—including the widely published photo of Woods jogging earlier in the week. It was, Anthony says, “a carefully staged photo designed to look like it wasn’t—an image of him running (in Nike gear, of course) that was given to a photographer who was informed well in advance that he’d be jogging by.”
It’s a good read.
Tina Hay, editor
Entry filed under: Penn State alumni, Penn Staters in the news media. Tags: Ted Anthony, Tiger Woods.
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