Camp Woodward Goes to China
January 11, 2009 at 8:07 am Tina Hay 1 comment
You might remember the piece we did in our Sept-Oct 2008 issue on Camp Woodward, which is a mecca for the extreme-sports crowd (BMX, skateboarding, and the like). Today’s Centre Daily Times has a story on Woodward’s latest expansion—to China! Apparently Woodward owner Gary Ream ’76 is working with the Chinese government to open a facility near Beijing in July. This is in addition to the new Woodward facility that will open at Colorado’s Copper Mountain ski resort next month.
The CDT does a nice job of putting into context just how big a deal Woodward is in the extreme-sports world:
“The original Camp Woodward has hosted Tony Hawk, and prompted BMX gold medalists such as [X Games gold medalist Kevin] Robinson and Jamie Bestwick to settle in Centre County with their families. It inspired a reality show on Fuel TV and has corporate sponsorships with Target, Red Bull and PlayStation.”
And this new marketing development, which is pretty cool:
“Through a partnership with Kraft, Camp Woodward will be featured on boxes of Lunchables within the next six months.”
Tina Hay, editor
Entry filed under: Penn State alumni, The Penn Stater magazine. Tags: Beijing, Camp Woodward, Centre Daily Times, extreme sports, Jamie Bestwick, Kevin Robinson, Tony Hawk.
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